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Alcohol, Cannabis, Gambling and TV

Alcohol, Cannabis, Gambling and TV
Photo by Timothy Dykes / Unsplash

Canadians enjoy watching sports.  

Canadians also like to enjoy alcohol and cannabis while watching sports.  

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3.1 million Canadians consume alcohol while watching sports and are likely to place a bet in the next 12 months.
1.5 million Canadians consume cannabis while watching sports and are likely to place a bet in the next 12 months.

Combined, 1.2 million Canadians consume alcohol and cannabis while watching sports and are likely to place a bet in the next 12 months.  

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36% of this audience is comprised of Men 18-34.
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29% watch 4+ NHL Playoff games/month when in season.

CGAR looks beyond simple demographics to evaluate the impact of gambling audiences by measuring and evaluating media and consumer sentiment.  

CGAR quantifies the reach and impact of gambling advertising in Canada.

CGAR examines the relationship between consumption of alcohol/cannabis while consuming sports and media content.  

Contact CGAR for more information.